Good Pitch

The Good Pitch brings together inspiring social-purpose film projects and a group of expert participants from charities, foundations, brands and media to form powerful alliances around groundbreaking films.

On September 10th 2010, the Good Pitch UK took place at the Royal Institution of Great Britain in London, presenting eight of the most inspiring social-justice documentary projects in production this time from hundreds of applicants.

Before the pitch day itself the selected filmmakers were taken through a campaign development workshop by Working Films to help focus their pitch and define the partnership potential in their project.

At the Good Pitch – in the Faraday Theatre, home to the BBC Christmas Lectures – each team had 7 minutes to present their film, outline their goals and show a trailer to a roundtable of 10 invited representatives and a room of interested participants. After each pitch, the roundtable – moderated by Jess Search – took it in turns to discuss their reactions to the pitch and their thoughts on what they could do to further the filmmakers’ ambitions for their films.

The projects for this edition of the Good Pitch were chosen by the Channel 4 BRITDOC Foundation and the Sundance Institute Documentary Film Program. The selected filmmakers were Jennifer Arnold (A Small Act), Penny Woolcock (On the Streets), Hugh Hartford (Ping Pong), Elinyisia Mosha (Anatomy of Poverty), David Sington (The Flaw), Rachel Seifert (Not on the Label), Heather Leach (Dancing With Hugo Boss) and Amir Amirani (We are Many).

The day was attended by more than 100 organisations including:

The Co-operative, Edelman, EMI, BBC, PUMA.Creative, National Trust, ONE, Soho House Group, Thomson Reuters Foundation, Wellcome Trust, Gucci, Vice, Google, MIND, AVAAZ, Demos, Respublicas, NHS, Princes Trust, United Nations Association, Amnesty International, Ashoka, CND, NSPCC, Sigrid Rausing Trust, Dogwoof, MEDIA, PRS, The Times, Ofcom, Saatchi & Saatchi, The Observer, BFI, PricewaterhouseCooper, Pears Foundation, YouTube, the Home Office, VSO, Esmee Fairbairn, The Guardian, The Potter Foundation, BUPA, Virgin Unite, Unilever, Sheffield Doc/Fest, CNN, The Economist, Yahoo, Dept. of Health, MTV, Oxfam, Greenpeace and Unison to name but a few.

You can find out more on the 8 projects and the attending organisations at

Watch footage from the first ever Good Pitch, held in Oxford in 2008:

Working Films

Working Films collaborated with the Channel 4 BRITDOC Foundation last summer in London and provides campaign development for the Good Pitch filmmakers in the US.  Working Films advances social, economic, environmental and racial justice by linking independent non-fiction media to activism. Working Films has current projects ranging from high profile efforts – including HBO and PBS broadcasts – to regional and local grassroots initiatives. Now in its tenth year, Working Films has partnered or collaborated on the audience and community engagement and non-traditional distribution efforts of over 400 films.

Sundance Institute Documentary Film Program

The Sundance Institute DFP supports contemporary nonfiction filmmakers globally with year-round activities, including the Sundance Documentary Fund, Creative Labs focusing on the art of documentary, the DocSource website and the Stories of Change partnership with the Skoll Foundation. The DFP has supported over 400 films since 1996, including Nerakoon: Betrayal, Trouble the Water, Iraq in Fragments, My Country, My Country, Why We Fight, and Long Night’s Journey Into Day. The DFP is a core program of the Los Angeles-based non-profit Sundance Institute. Founded by Robert Redford, Sundance Institute is dedicated to the discovery and development of independent artists and audiences.

Forum Rules

Good Pitch UK supporters and partners

“Film has such a powerful role to play in campaigning – which is why Amnesty regularly produces films and works with filmmakers, and why we are delighted once again to be part of Channel 4 BRITDOC Foundation’s Good Pitch.”

Kate Allen
Amnesty International


“It’s a perfect marriage. NGOs get access to some of the world’s best filmmakers, and filmmakers get access to research, distribution and funding.”

The Guardian