Good Pitch

The Good Pitch at SOCAP10 brought together eight inspiring social-purpose film projects with over 300 leading non-profits, social entrepreneurs, brands and media to form powerful alliances around groundbreaking films.

The Channel 4 BRITDOC Foundation and Sundance Institute Documentary Film Program were delighted to bring the Good Pitch to the West Coast for the first time in October 2010 - hosted by the SOCAP10 conference in San Francisco.

Kicked off with an electrifying keynote speech from environmental advocate, civil rights activist and attorney Van Jones, the 300+ filmmakers, entrepreneurs, activists, funders were then presented with 8 remarkable documentary projects.

Van Jones delivers the Good Pitch at SOCAP10 keynote


The eight projects selected for the Good Pitch at SOCAP included three GP alumni, presented as case studies outlining what they have achieved since their first pitch and communicating new engagement goals. You can find out about all the projects at

The lineup comprised the following filmmakers:

Jehane Noujaim (Barefoot Revolution), Sean Fine & Andrea Nix Fine (Inocente), Francine Strickwerda & Laurel Spellman Smith (Oil & Water), Nicole Newnham & Maren Grainger-Monsen (The Revolutionary Optimists), Roland Legiardi-Laura, George Weiner & Edwin Martinez (To Be Heard), Michael Brown (25 to Life), Megan Gelstein (Green Shall Overcome), and Joe Wilson & Dean Hamer (Out in the Silence).


We were joined by more than 300 people on October 3rd, including 100+ Bay Area filmmakers and representatives from an exciting host of organisations including:

The 11th Hour Project, A Home Within, Active Voice, Adaptive Edge, The Adobe Foundation, Arabella Philanthropic Investment Advisors, Ashoka’s Youth Venture,, The Baum Foundation, BAVC, Blue Shield of California Foundation, California Council for the Humanities, Call2Action, The Calvert Foundation, Capital Impact, Catapult Film Fund, Cause & Affect, Center for Asian American Media Fund, Chewyslist, Chicken & Egg Pictures, Citizen Engagement Lab, CitizenGlobal, The Columbia Foundation, Compathos, Craigslist Foundation, CrossCurrents Foundation, Dalberg Global Development, Dallas Social Venture Partners, The David and Lucile Packard Foundation, Doc Partners, Entreprenuers Foundation, Environmental Film Fund, Facing History and Ourselves, Film Independent, Filmmakers Collaborative, Fission Strategy, The Fledgling Fund, Fleishhacker Foundation, Gauger+Associates, Global Philanthropy Forum, Google Earth Outreach, Grantmakers in Film + Electronic Media, Greenpeace, Gruber Family Foundation, Hartley Film Foundation, The Hornthal Family Foundation, IdealPhilanthropy LLC, Impact Partners, Independent Lens, International Documentary Association, International Funders for Indigenous Peoples, ISIS, ITVS, The Jackson Family Foundation, The Johnson Foundation at Wingspread, Kiva, Launch Community Ventures Equality California, LINK TV, Los Angeles Social Venture Partners, mc2 media strategies, Meetup, Movement Strategy Center, Northern California Grantmakers, Oprah Winfrey Network, Our Children’s Earth Foundation, Oxfam, The Peery Foundation, Post Carbon Institute, Progressive Jewish Alliance, Project Survival Media, Retriever Development Counsel, ro*co films international, Sacred Planet Films, San Francisco Film Society, San Francisco Green Film Festival, San Francisco Pride, Skoll Foundation, The Threshold Foundation, The Tides Foundation, Unreasonable Institute, Wallace Global Fund, Walter & Elise Haas Fund, The William James Foundation, Women 2.0, Women Donors Network, Women in Film Foundation, Women’s Foundation of California, WomenArts, Work In Progress, Youth Radio, Zero Divide, Edelman, smartMeme, Global Fund for Women, Games That Give, Equality California, Give2Asia, Jewish Funds for Justice, National Geographic, One Percent Foundation, Women’s World Banking, Benetech.


The Good Pitch is a one-day live event first imagined by the Channel 4 BRITDOC Foundation and the Sundance Institute Documentary Film Program in 2008. Running several times throughout the year in the US and the UK, as both stand alone events and in conjunction with bespoke conferences and film festivals, it brings together specially selected foundations, NGOs, social entrepreneurs, broadcasters and potential corporate and brand partners to form powerful alliances around groundbreaking films. Eight filmmaking teams pitch their film and associated outreach campaign to the assembled audience with the aim of creating a unique coalition around each film to maximise its impact and influence.

Watch Marc Silver and Gael Garcia Bernal pitching at the first Good Pitch in 2008:


SOCAP10 was the third annual event, seeking to answer the question ‘what’s next’ for the social capital markets. Participants could dive into one of seven tracks to see where the money is moving, how deals are getting done and who is pushing boundaries across the landscape.


The Channel 4 BRITDOC Foundation is a UK-based not-for-profit organisation backed by Channel 4 TV. It is dedicated to reinventing funding and distribution models for British documentary filmmakers. As well as funding ground breaking social-issue films (such as double Sundance winner Afghan Star, Berlin winner The Yes Men Fix the World, Sundance 09 feature doc The End of the Line and Tribeca winner We Are Together), the Foundation brokers relationships between filmmakers and the NGO and brand sectors in the UK to create better, more effective films. The Good Pitch is a key part of the Foundation’s important work in this area.


The Sundance Institute DFP supports contemporary nonfiction filmmakers globally with year-round activities, including the Sundance Documentary Fund, Creative Labs focusing on the art of documentary, the DocSource website and the Stories of Change partnership with the Skoll Foundation. The DFP has supported over 400 films since 1996, including Nerakoon: Betrayal, Trouble the Water, Iraq in Fragments, My Country, My Country, Why We Fight, and Long Night’s Journey Into Day. The DFP is a core program of the Los Angeles-based non-profit Sundance Institute. Founded by Robert Redford, Sundance Institute is dedicated to the discovery and development of independent artists and audiences.

The Good Pitch at SOCAP was made possible by our generous major supporters, The Fledgling Fund, Chicken & Egg Pictures, Tides Foundation, Impact Partners and anonymous donors. We are also grateful for the support of CrossCurrents Foundation, San Francisco Film Society and the Bay Area Video Coalition, and the for the campaign support for filmmakers provided by Working Films.

Good Pitch UK supporters and partners