Good Pitch @ Tribeca

The Good Pitch brings together inspiring social-purpose film projects and a group of expert participants to form powerful alliances around groundbreaking films. The Good Pitch @ Tribeca had a special emphasis on bringing corporate and brand partners to the table, alongside leading non-profits and social entrepreneurs.

When was it:
Tuesday April 27 2010

Where was it:
The Smithsonian National Museum of the American Indian,
New York, NY


The Good Pitch @ Tribeca featured 8 fantastic projects, selected from over 230 impressive submissions. Pitch day took place after the filmmakers attended an intensive pitch workshop weekend, where their outreach strategies were put through their paces by the combined might of the Channel 4 BRITDOC Foundation, Sundance Institute DFP and workshop leaders Working Films.

The day was attended by representatives from over 200 organisations including:

Amnesty International , aid+abet, American Experience, Arc, Ashoka, Babelgum, BAFTA East Coast, BBC, Big Pita, Lil’ Pita Productions, Black Benefactors, Causes, CBC News Network, Channel 4, Chicken & Egg Pictures, Cinereach, Columbia Business School Social Enterprise Program, CPB, Creative Capital Foundation, Edelman, Equal Justice USA, Fenton Communications, The Fledgling Fund, The Ford Foundation, Games for Change, Women Donors Network, GLSEN, Google, The Harmony Institute, The Harnisch Foundation, The Hartley Film Foundation, HBO,, IFP, Impact Partners, IndieGoGo, Interbrand, International Human Rights Funding Group, The John S. and James L. Knight Foundation, LINK TV, The Loreen Arbus Foundation, The Bezos Family Foundation, MobileActive, MOFILM, MTV, Naked Edge Films, NAACP, National Black Justice Coalition, National Down Syndrome Society, The National Black Programming Consortium, New York Women in Film and Television, Nike, Nokia, ODEP, OSI, Oprah Winfrey Network, The Pacific Foundation, PBS, Planet Green, Profero, PUMA.Creative, Saatchi & Saatchi, The Schott Foundation for Public Education, SHRM, SnagFilms, Tribeca Film Institute, UNDPI, UNICEF, U.S. Soccer Foundation, Virgin Unite, Vital Projects Fund, The William J. Clinton Foundation, WITNESS, Women Make Movies, World Organization for Human Rights USA.

The day was characterised by thunderous networking, resulting in countless offers of support from brainstorming sessions, meetings and recommendations right through to in-kind and financial support. It did what the Good Pitch does best – acted as an introductions service for a diverse range of organisations. We suspect there will be a fair few second dates and even some marriages…


Our impressive lineup of filmmakers were Tom Rielly & Ben Nabors (Moving Windmills), Jennifer Arnold & Patti Lee (A Small Act), Michele Stephenson & Joe Brewster (An American Promise), Heidi Ewing & Rachel Grady (Detroit Hustles Harder), Michael Collins & Marty Syjuco (Give Up Tomorrow), Alexandra Codina & Beckett Horowitz (Monica & David), Lee Hirsch & Cynthia Lowen (The Bully Project) and Eugene Martin & Daniel Kalai (Anderson Monarchs Soccer Club).

More on the eight projects:

Moving Windmills; The William Kamkwamba Story
Tom Rielly & Ben Nabors

In 2001, William Kamkwamba dropped out of school due to a devastating famine. Through self-education, he saw a windmill in a textbook. Using found materials, he built a windmill that powered his village and changed his life, using imagination and ingenuity to inspire a family, a village, and a nation.

A Small Act
Jennifer Arnold & Patti Lee

A Kenyan boy’s life is dramatically changed when his education is sponsored by a Swedish stranger. Years later, Chris Mburu founds his own scholarship program to replicate the kindness he once received. But, a wave of violence tears through Kenya and threatens the potential impact of Chris’ fund.

An American Promise
Michele Stephenson & Joe Brewster

In 1999, two African American boys begin kindergarten at a prestigious independent prep school. Their parents have high hopes for what this school will mean for their sons’ future.
As the years unfold we glimpse the complex universal issues that challenge African American boys from their earliest experiences in school.

Detroit Hustles Harder
Heidi Ewing & Rachel Grady

Can Motor City rise from its ashes? Americans hope so, as there is a growing feeling that as Detroit goes, so goes the nation. This film tells the dramatic story of a city and its most innovative people who refuse to leave the building, even as the flames are rising.

Give Up Tomorrow
Michael Collins & Marty Syjuco

After languishing for 12 years on death row in a Philippine prison, Paco Larrañaga finds hope when the international human rights community upholds his innocence and launches a grass-roots campaign that triggers the total abolishment of the death penalty.

Monica & David
Alexandra Codina & Beckett Horowitz

Monica & David explores the marriage of two adults with Down syndrome and the family who strives to support their needs. Monica and David are exceptionally caring and witty individuals, who want what most other adults want - love, work and independence.

The Bully Project
Lee Hirsch & Cynthia Lowen

This year, over 5 million American kids will be bullied. The Bully Project is the first feature documentary film to show how we’ve all been affected by bullying – whether we’ve been victims, perpetrators or stood silent witness.

Anderson Monarchs Soccer Club
Eugene Martin & Daniel Kalai

The Anderson Monarchs, an African-American all girls competitive soccer club, transcend race and stereotypes to successfully play the game they love.


We are excited by the social change possibilities that corporate partners can bring to filmmakers. In the UK, Waitrose supermarket got behind the release of the film The End of the Line, which was about the need for sustainable fishing practices. Marketing Week In the US, both Coca Cola and Ben and Jerry’s supported the film, Peace One Day. In January 2010 GlaxoSmithKline announced it will be partnering with a non profit to produce a feature documentary about eating habits. The following companies have already taken part in a Good Pitch; Whole Foods, Puma Vision, Ben and Jerry’s Foundation, Asda Walmart Foundation, Gucci Tribeca Documentary Fund, McKinsey & Co, Freud Communications, Edelman PR, Saatchi & Saatchi.


The Tribeca Film Institute creates innovative programs that draw on the unifying power of film to promote understanding, tolerance and global awareness. Our commitment is to educate, entertain and inspire filmmakers and audiences alike, while strengthening the artistic and economic fabric of New York City and its Lower Manhattan community.

Programs developed and run by the Institute include: Tribeca All Access, TFI Sloan Filmmaker Fund, The Alfred P. Sloan Foundation Partnership, and The Tribeca Film Institute Youth Programs which include Tribeca Film Fellows, Tribeca Teaches, Summer Arts Institute Filmmaking Workshop, Tribeca Youth Screening Series and Our City, My Story. For more information visit


Supporting Contemporary-Issue Nonfiction Storytellers Worldwide The Documentary Film Program identifies and nurtures innovative nonfiction storytelling globally, supporting 30-50 documentary film projects annually which surface stories of human rights, social justice, freedom of expression, civil liberties, and other pressing issues for global audiences. The Documentary Film Program includes the Sundance Documentary Fund, Creative Labs, the DocSource website, workshops and presentations worldwide, and other initiatives including Stories of Change, a three-year partnership with the Skoll Foundation. The Program comprises one of the world’s foremost resoures for nonfiction filmmakers, reflecting the Institute’s commitment to independent documentary as an increasingly global art form and a critical cultural practice in the 21st century. For more information visit

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