An annual €50,000 award which celebrates the documentary film that has made the most positive impact on society or the environment.
PUMA's mission is to be the most desirable and sustainable Sportlifestyle company. To that end, we are committed to contributing to the world by working in ways that are fair, honest, positive, and creative. The foundation for our activities is PUMAVision – a concept that we intend to guide our work with its three core programs PUMA.Creative, PUMA.Safe and PUMA.Peace.
PUMA.Safe comprises our initiatives and commitment for environmental protection and improved working conditions. We established the first ever Environmental Profit & Loss Account which puts a monetary value on the impacts the sourcing, production, marketing and distribution of PUMA products have on the environment.
PUMA.Peace supports the global Day of Ceasefire on September 21 every year, for example through its annual peace film commission films4peace and previously peace football matches, which aim at getting people to play football with the idea that the power of sports will unite people in peace.
The initiatives of PUMA.Creative – creativity as the core competence of the brand - aim at bringing together artists and different organizations for a mutual creative exchange and offering them an international platform.