The PUMA Impact Award celebrates the documentary films that have made the greatest positive impact on society or the environment.
The winner is chosen by a rotating jury from the worlds of film, the arts, academia, social change and journalism.
Past jurors have included actor-activists Susan Sarandon and Danny Glover, author Zadie Smith, head of Greenpeace International Kumi Naidoo, director Mira Nair, journalist Jemima Khan, Queen Noor of Jordan, and Avaaz.org Executive Director, Ricken Patel.
“Why work with film? PUMA is on a sustainability journey and it is both an honour and a strategic investment to support filmmakers who are telling important stories, engaging audiences and triggering positive social and environmental changes”
Justin DeKoszmovszky - Global Strategy, PUMAVision
PUMA's mission is to be the most desirable and sustainable Sportlifestyle company. To that end, we are committed to contributing to the world by working in ways that are fair, honest, positive, and creative. The foundation for our activities is PUMAVision – a concept that we intend to guide our work with its three core programs PUMA.Creative, PUMA.Safe and PUMA.Peace.
PUMA.Safe comprises our initiatives and commitment for environmental protection and improved working conditions. We established the first ever Environmental Profit & Loss Account which puts a monetary value on the impacts the sourcing, production, marketing and distribution of PUMA products have on the environment.
PUMA.Peace supports the global Day of Ceasefire on September 21 every year, for example through its annual peace film commission films4peace and previously peace football matches, which aim at getting people to play football with the idea that the power of sports will unite people in peace.
The initiatives of PUMA.Creative – creativity as the core competence of the brand - aim at bringing together artists and different organizations for a mutual creative exchange and offering them an international platform.